Giuseppe Zanotti 2015 Fall/Winter Lookbook | NIO Clothing Co.

About Us

"NIO" stands for 'No Idea's Original' and the phrase comes from the Nas lyric "no idea's original, there's nothing new under the sun, it's never what you do, but how it's done." This line leaves a lot open for interpretation however what I mean to express is how an idea can be revamped and made differently or even better, even though the initial item is still just that initial item.

For example, you have a idea; there are new idea's introduced everyday from different people proclaiming to be the best but in essence.. Isn't it still just a idea? NIO

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