adidas Consortium Superstar 10th Anniversary "Adi Dassler"

adidas kicks off its 10th anniversary celebration of its premium Consortium imprint with a nod to company founder Adolf “Adi” Dassler, who established the sportswear giant way back in 1924 before rechristening it after his own name in 1948 — the same year his younger brother, Rudolf Dassler, left to establish PUMA. Taking the form of the classic Superstar, the special release couples a soft black leather upper with a contrasting white rubber sole, matching shell toe, and white Three Stripes branding while Dassler’s own likeness hits the kicks along the lateral side near the heel.